PENGARUH AMBIGUITY AVERSION, ILLUSION OF CONTROL DAN SUMBER DANA DALAM PENGAMBILAN KEPUTUSAN INVESTASI
Keywords:Ambiguity Aversion, Illusion of Control, Source of Funding, Gold Investment Decision
Gold is one of the alternative investments considered lucrative. This study aims to investigate the Effect of Ambiguity Aversion, Illusion of Control, and Source of Funding on Gold Investment Decision. The data acquired through survey on real gold investors aged between 21 and 56 years were analyzed by OLS. The results of this study revealed that Ambiguity Aversion and Illusion of Control affected gold investment decision while source of funding did not affect gold investment decision, implying that gold investment may have meager risk and potentially be lucrative.
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