The Factors That Influence Interest in Using Shopee Paylater
Keywords:
shopee paylater, usage intention, perceived usefulness, perceived ease of use, social influence, hedonic motivationAbstract
This quantitative research was conducted to predict factors that influence the use of Shopee Pay later. The research population is Indonesians who use Shopee Pay later; 100 of which were selected as the respondents. The data of this research was harvested from questionnaires and was analyzed using multiple linear regression.
The results of the analysis have led to conclusions that, first, people’s intention to use Shopee Pay later is determined by the service’s usefulness and simplicity and by social conditions that support them to use the service. Second, this study finds that hedonic motivation does not affect the intention to use the service. Therefore, this research suggests the provider of Shopee Paylater service consider factors of usefulness, simplicity, and social influence in order to improve the service’s performance.
References
Penggunaan Fintech Paylater Pekerja Urban Pelanggan Traveloka dan GoJek Sebelum dan Selama Pandemi Covid 19 di DKI Jakarta. Journal of Management and Business Review, 18(2), 327–342. https://doi.org/10.34149/jmbr.v18i2.283
Alfany, Z., Saufi, A., & Mulyono, L. E. H. (2019). The Impact of Social Influence, Self-Efficacy, Perceived Enjoyment, and Individual Mobility on Attitude toward use and Intention to use Mobile Payment of OVO. Global Journal of Management and Business Research: E Marketing, 19(7), 1–8.
Arij, F. N. (2021). Pengaruh Motivasi Belanja Hedonis Terhadap Pembelian Impulsif Pada Shopee.co.id. Jurnal Ilmu Dan Riset Manajemen, 10(6), 1–16.
Awdes, O. A., & Surya, F. (2022). Faktor-Faktor Yang Memengaruhi Perilaku Penggunaan Fitur Paylater pada Aplikasi Shopee ( SPaylater ) Dengan Model. Jurnal Accounting Information System, Taxes and Auditing, 1(2), 104–111.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly: Management Information Systems, 13(3), 319–339. https://doi.org/10.2307/249008
Devi, E., Agung, F., Informasi, J. S., Komputer, F. I., & Nuswantoro, U. D. (2018). Analisa Minat Penggunaan Aplikasi TB eScoring dengan Pendekatan Technology Acceptance Model (TAM). Edu Komputika Journal, 5(1), 1–12.
Dita Witami, D. A., & Suartana, I. W. (2019). Pengaruh Persepsi Kegunaan, Kemudahan Penggunaan dan Risiko Terhadap Minat Mahasiswa Menggunakan Sistem Blockchain. E-Jurnal Akuntansi, 28(2), 1346. https://doi.org/10.24843/eja.2019.v28.i02.p21
Eviana, V., & Saputra, A. J. (2022). Analisis Faktor-Faktor yang Memengaruhi Minat Penggunaan Sistem Pembayaran Pay Later. Jurnal Pendidikan Tambusai, 6(1), 1968–1977.
Fany Fadhilla, Azhar, M. M. (2020). Pengaruh religiusitas, pengetahuan produk dan faktor sosial terhadap penggunaan ShopeePaylater. 1(2), 20–30.
Fishbein, M. (2021). The Influence of Attitudes on Behavior. The Handbook of Attitudes, January 2005, 187–236. https://doi.org/10.4324/9781410612823-13
I Gusti Bagus Irvan Prasetya, & I Gusti Ayu Purnamawati. (2020). Pengaruh Nilai Harga, Motivasi Hedonis, Kebiasaan dan Daya Tarik Promo terhadap Minat Menggunakan Mobile Payment OVO. Jurnal Akuntansi Profesi, Vol. 11(1), 148–158. https://www.jurnalintelektiva.com/index.php/jurnal/article/view/306/212
Ikmi Nur Oktavianti, N. C. (2018). Gadjah Mada Journal of Humanities. 2(2), 369–392. https://journal.ugm.ac.id/sasdayajournal
Jogiyanto, H. M. (2007). Model kesuksesan sistem teknologi informasi. In: Model kesuksesan sistem teknologi informasi. Yogyakarta: Andi.
Jogiyanto, H. M. (2008). Sistem Informasi Keperilakuan. Revisi ed. Yogyakarta: In Andi Offset.
Lui, H. K., & Jamieson, R. (2003). TriTAM: a model for integrating trust and risk perceptions in business-to-consumer electronic commerce. 16th Bled Electronic Commerce ETransformation, September 2001, 349–364. http://domino.fov.uni-mb.si/proceedings.nsf/Proceedings/59F20922093D0863C1256EA1002D3513/$File/26Lui.pdf
Nabila, F., & Amri, A. (2018). Fenomena penggunaan media sosial Instagram terhadap gaya hidup remaja. Jurnal Ilmiah Mahasiswa FISIP Unsyiah, 3(2), 135–146. http://www.jim.unsyiah.ac.id/FISIP/article/view/7298
Pramudana, K. A. S., & Santika, I. W. (2018). Pengaruh Persepsi Kemudahan, Persepsi Manfaat, Persepsi Harga dan Pemasaran Internet Terhadap Pemesanan Ulang Online Hotel di Bali. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 10, 2247. https://doi.org/10.24843/eeb.2018.v07.i10.p02
Pratama, A. B., & Suputra, I. D. G. D. (2019). Pengaruh Persepsi Manfaat, Persepsi Kemudahan Penggunaan, dan Tingkat Kepercayaan Pada Minat Menggunakan Uang Elektronik. E-Jurnal Akuntansi, 27, 927. https://doi.org/10.24843/eja.2019.v27.i02.p04
Priambodo, S., & Prabawani, B. (2016). ELEKTRONIK (Studi Kasus pada Masyarakat di Kota Semarang). Jurnal Ilmu Administrasi Bisnis , 5(2).
Romadloniyah, A. L., & Prayitno, D. H. (2018). Pengaruh Persepsi Kemudahan Penggunaan, Persepsi Daya Guna, Persepsi Kepercayaan, Dan Persepsi Manfaat Terhadap Minat Nasabah Dalam Menggunaan E-Money Pada Bank Bri Lamongan. Jurnal Akuntansi, 3(3), 699. https://doi.org/10.30736/jpensi.v3i3.163
Sugiyono, 2014. Metode Penelitian Pendidikan Pendekatan Kuantitatif dan R&D. Bandung: Alfabet.
Sitinjak, T. (2019). Pengaruh Persepsi Kebermanfaatan dan Persepsi Kemudahan Penggunaan Terhadap Minat Penggunaan Layanan Pembayaran Digital Go-Pay. Jurnal Manajemen, 8(2), 27–39.
Suwandi, M. A., & Azis, E. (2018). Faktor-Faktor Yang Mempengaruhi Penggunaan E-Money Pada Generasi Millenials (Studi Kasus Pada Mahasiswa S1 Ipb) the Influencing Factors of E-Money Utilization By Millenial Generation of Ipb’S Undergraduate Student. E-Proceeding of Management, 5(3), 3104–3011.
Venkatesh, V., & Davis, F. D. (1996). A model of the antecedents of perceived ease of use: Development and test. Decision Sciences, 27(3), 451–481. https://doi.org/10.1111/j.1540-5915.1996.tb00860.x
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly: Management Information Systems, 27(3), 425–478. https://doi.org/10.2307/30036540
Venkatesh, V., Thong, J. y. ., & Xu, X. (2012a). Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology by Viswanath Venkatesh, James Y.L. Thong, Xin Xu :: SSRN. MIS Quarterly, 36(1), 157–178. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2002388
Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012b). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly: Management Information Systems, 36(1), 157–178. https://doi.org/10.2307/41410412
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Reviu Akuntansi, Keuangan, dan Sistem Informasi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
