MEMBANGUN BISNIS BERKELANJUTAN DENGAN PERSPEKTIF PENTUPLE BOTTOM LINE MENGGUNAKAN APLIKASI PEGADAIAN DIGITAL SERVICE (PDS)

Authors

  • Dwi Cicilia Lingwits Purnomosidi Universitas Brawijaya
  • Eko Ganis Sukoharsono Universitas Brawijaya

Abstract

This study aims to analyze the use of the Pegadaian Digital Service (PDS) system with sustainable business through a pentuple bottom line perspective, involving the object of the study PT Pegadaian, Malang City. This study employs a qualitative descriptive approach and analyzes the data from interview data collection, documentation, and observations of the Pegadaian Digital Service (PDS) application. The results of the study revealed that the use of the PDS application system in the community still posed a major challenge for PT Pegadaian, due to the lack of socialization. However, the PDS application is still compatible with the pentuple bottom line, making this sustainable business through a pentuple bottom line perspective well implemented.

 

Published

2022-01-01